The study by Indiana University researchers is one of those "I hope this wasn't funded with my tax dollars" studies. It found that when the sexual attractiveness of female newscasters was played up, men watched, but retained less information than when a woman in plainer clothing without much makeup delivered the same news. As they put it on the Death +Taxes website: Men pay significantly more attention to attractive women, tuning in when they’re on TV, but they’re not actually retaining what they’re saying. They’re thinking about their boobies.
I will say that we have been experiencing this in our home for the past couple of weeks. The local NBC station has replaced the weather person with a woman named Christina Loren. Her arrival has livenedd up our mornings. Tom no longer lingers outside with his morning coffee and cigarette, he wants to check out Ms. Loren. She is very vivacious and has what can only be described as a Barbie-like figure. She dresses to emphasise it and the
Tom has joked that he keeps watching the weather over and over but can't seem to remember what the weather is going to be - as supported by the Indiana study. Last week Ms. Loren was wearing a shirt with brass buttons. Two of the brass buttons were, well, off center, maybe there were lapels or something, but the buttons were in mid-breast like big brass nipples. Tom was amazed. I said they were going to get complaints. This week Ms. Loren is no longer wearing the wrap dresses with the ruffles and sweaters with oddly placed buttons. This week Ms. Loren is wearing suits and plain shirts.
I guess they actually want men to remember what the weather is going to be.