My husband Tom is an attorney. He has a "solo" practice in employment law, representing employees. After 20 years working in the corporate environment ("for the man") he decided it was time to actually practice law which is what he went to school to do.
In the past 6 years he has created a successful marketing routine, but finds it time consuming - taking time away from his billable work. Since I have recently come onto the job market - it seemed a natural for me to take over the marketing, and in time, the screening of potential clients. I can do this part-time from home. Cool.
I have been learning about Google Adwords, an advertising scheme created to confuse and confound it's potential users. It is meant to drive potential clients to his website. He also uses Craig's List with success and a service which connects people to attorneys.
In the past couple of weeks I have mentioned to a few people that I had quit my job. That news gets reactions in, as the current vernacular goes, these troubled times. Tom's practice is not being bombarded by clients with complaints against their employers, but it is a good time to be able to help people who are not being treated fairly - and it will keep me off the rolls of the unemployed, too.